Wednesday, November 23, 2011

Third Annual Internet Marketing Conference Draws Crowd

To help area business professionals best use the Internet to promote their products and services, The University of Toledo College of Business and Innovation’s Interactive Marketing Initiative presented its Third Annual Internet Marketing Conference on Tuesday, October 18, 2011.

“Innovative marketing tactics and techniques have never been more important than in these continually challenging times,” noted Dr. Iryna Pentina, Co-Director of the UT Interactive Marketing Initiative. “Our third annual event was specifically geared to help businesses improve their ability to use the latest Internet tools to grow their business. The conference was a tremendous success. This year we achieved a record attendance of over 180 participants representing various small and medium businesses of Northwest Ohio and Southeast Michigan.”

Nationally-known industry experts will help participants understand and apply new Internet marketing functions that can dramatically help their business, Dr. Pentina said. Topics and presenters include:
• Evolution of Video for Internet Marketing, by Steve Graft, Google
• 20 Steps and Tactics to Becoming the Content Expert in Your Industry, by Joe Pulizzi, Junta42
• 12 New Digital Technologies to Accelerate Sales, by John Edwards, the Pursuit Group
• How to Add E-Commerce to Your Business, by Joe Metzger, Metzgers
• Beyond the Toolbox: Using Social Media Integration for Business, by Christopher Penn, Blue Sky Factory

“Internet marketing techniques are now a requirement for business success,” Dr. Pentina explained. “Participants left this half-day conference with the game plan and ideas they need to take positive action.”

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