COBI faculty’s articles continue to be featured in major publications, including:
• Dr. Alan Zhang’s publication "Dynamically Managing a Profitable Email Marketing Program" was unconditionally accepted by the Journal of Marketing Research. The paper is co-authored by V. Kumar and Koray Cosguner.
• Melanie Lorenz with co-authors, Clampit, J. A. & Ramsey, J. R., recently had their article “Distance is a Janus: An Exploratory Study of Offshored Innovation,” accepted for publication in International Marketing Review.
• Bashar Gammoh with co-authors Mohan, Mayoor, Kevin Voss and Fernando Jimenez-Arevalo recently had their article “Corporate Brands as Brand Allies,” accepted for publication in the Journal of Product and Brand Management.
• Dr. Clint Longenecker authored a feature article for the Toledo Blade concerning “Building a good relationship with your boss.”